Marketing ace and friend, Bob Gutermuth (founder of Dialog Marketing) shared this recent experience with a Houston pizzeria. Reports Bob, "We left our feedback via a comment card that the waitress asked us to fill out. The very next day I received the following email from the restaurant:"
Loyalty Tip: Don’t just ask for feedback. Put it to work! And circle back with customers to let them know how their feedback is being used to improve the customer experience.
Want to one-up your competition and win a customer for life? This kind of “closed loop” communication can help!
About the Author, Jill Griffin, The Loyalty Maker®
Jill Griffin’s new book, Taming the Search-and-Switch Customer: Building Customer Loyalty in a Compulsion-to-Compare World, is a Miami Herald “Top Business Books” pick for 2009. Buy it on Amazon or by calling 1-800-956-7739. Sign up for Jill’s Loyalty Tips at www.loyaltysolutions.com.