The Back Cover

Reviews

Table of Contents
 
Order Now

See also the WinBack Book

Additional Praise for Customer Loyalty


"Jill Griffin has shown great vision in proving that retaining old customers is at least as important as building a new customer base. Customer Loyalty lays out a winning strategy for all sales and marketing professionals whose future depends on building a steady clientele."
- Dr. George Kozmetsky, cofounder, TeleDyne Corporation, and former dean of the Graduate School of Business, University of Texas, Austin

"Sales people will find Griffin's book interesting, practical, and profitable."
- American Marketing Association

"Jill Griffin offers a clear path to competitive leadership in any industry. Customer Loyalty provides examples over and over again that a company keeps its customers by providing value every day."
- Louise R. Cooper, vice president, OEM Sales, Prodigy

"Customer Loyalty offers hundreds of examples to show how to turn customers into advocates for your business. More importantly, Jill Griffin offers detailed advice on how to create a loyalty-driven culture as a fundamental part of your business strategy."
- Michael L. Powell, executive vice president, Revlon Professional Products, North America

"Learn the finer points of cultivating (and keeping) loyal customers from Harley-Davidson and other companies with devoted clients."
- Money Book Club

"Today's competitive markets require that we not only sell and service more customers than ever before but that we stay closer to each one. Customer Loyalty offers real-world solutions and examples for achieving this level of customer contact and building solid customer relationships."
- Margaret C. Crank, former director of marketing, MCI Telecommunications Corporation

"Improving customer loyalty is a vital investment for every organization. Using Customer Loyalty's blueprint for creating loyalty systems, a company can enhance its customer equity."
- Laura Patterson, director of customer marketing and brand strategy, Motorola Semiconductor Products

"Studies show that customer satisfaction does not equate with continued sales--it is the loyal customer who resists the competitor's tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates."
- Ingram Book Company

"Loyalty marketing is tough work, but Griffin makes it a lot simpler in the clear, consise way she teaches her readers the fundamentals of generating customer loyalty. Once you read the real world examples she uses, you'll see exactly why her advice is right on."
- Ellen Reid Smith, author of e-loyalty