Griffin Group
Loyalty Services
Griffin Group
Win-back Services
Our Loyalty Compass
Research Process
What clients are saying
What our clients are saying
"The Griffin Group's in-depth understanding and guidance on capturing loyalty of AMD resellers has proven invaluable. This is a key audience for AMD to win, in a highly competitive marketplace. The Griffin Group's continued research and recommendations have allowed AMD the insight to adjust and introduce new programs and offerings, resulting in increased customer share with our resellers. Thank you for continuing to help us advance the ball!"
---Marsha Fatino, Senior Marketing Manager
Advanced Micro Devices
"We wanted a fresh perspective on how to think about loyalty. You delivered."
---Carrie Bogner, Director
OCU Business Strategy
Microsoft
"Your expertise in the field of customer loyalty is tremendous, and we were thrilled to have the opportunity to work with someone who could bring such value and insight to our project."
---Catherine Goodson, Manager
Corporate Communications
Sprint
"Thank you for your outstanding service in helping our company in its monumental undertaking for its customer loyalty program. The initial research helped the company to realize not only what makes its customers satisfied, but to understand the basic drivers needed to build customer loyalty. Your thoughtful, hands-on approach is just what we needed to take our company to a new level of performance."
---Carol Gonzalez, Senior Market Research Manager
Franklin-Covey
"The Griffin Group's in-depth understanding and guidance on capturing loyalty of AMD resellers has proven invaluable. This is a key audience for AMD to win, in a highly competitive marketplace. The Griffin Group's continued research and recommendations have allowed AMD the insight to adjust and introduce new programs and offerings, resulting in increased customer share with our resellers. Thank you for continuing to help us advance the ball!"
---Marsha Fatino, Senior Marketing Manager
Advanced Micro Devices
"We wanted a fresh perspective on how to think about loyalty. You delivered."
---Carrie Bogner, Director
OCU Business Strategy
Microsoft
"Your expertise in the field of customer loyalty is tremendous, and we were thrilled to have the opportunity to work with someone who could bring such value and insight to our project."
---Catherine Goodson, Manager
Corporate Communications
Sprint
"Thank you for your outstanding service in helping our company in its monumental undertaking for its customer loyalty program. The initial research helped the company to realize not only what makes its customers satisfied, but to understand the basic drivers needed to build customer loyalty. Your thoughtful, hands-on approach is just what we needed to take our company to a new level of performance."
---Carol Gonzalez, Senior Market Research Manager
Franklin-Covey