Customer Loyalty: How to Earn It, How to Keep It

Based on the how-to principles captured in Jill’s Harvard “Working Knowledge” book by the same name, this program teaches participants a proven process for turning non-buyers into loyal advocates. This high energy, information-packed session will equip you with simple, practical tools you can put to use immediately to measurably improve the buying behaviors of high value customers. You will learn:

  • How to target loyalty-prone customers
  • Proven ways build that all-important trust bond with customer
  • 10 proven ways to ensure customers return
  • The buying stage you’re most likely to lose customers and how to navigate it
  • Wondrous entanglement: How to use it to keep customers from leaving you
  • The much-overlooked gifts of a lost sale and how to use them wisely
  • And more easy-to-apply tools and tips for making loyalty happen!

Other Programs Jill Offers
Customer Loyalty: How to Earn It, How to Keep It
Taming the Search-And-Switch Customer
Customer Winback: How to Recapture Lost Customers and Keep Them Loyal
Inside the Loyalty Laboratory: Building Customer Relationships that Last
Turning Call Center Agents Into Loyalty Makers
Escaping The Commodity Trap: Earning Customer Loyalty in a Low-Bid World
Earning Customer Referrals: How to Turn Customers Into Advocates
Selling By Serving
Delivering the ‘Wow’ Customer Experience
Heart, Hustle and Heroes: Getting Top Performance From Your Customer Team