Meet
Jill Griffin
Jill
Griffin has been preaching and teaching the gospel of customer loyalty
in Corporate America for almost three decades. Dell, Microsoft, Ford
Motor Company, Subaru, Marriott Hotels, Hewlett Packard, Cendant, IBM,
AMD, Wells Fargo, Western Union, Sprint, Toyota and other similar organizations
have sought her solutions and welcomed her deep inside their conference
rooms, call centers and customer sites.
Jill’s most recent duties have earned her a seat in the boardroom.
Since 2002, Jill has served on the Board of Directors of Luby’s,
Inc. (NYSE: LUB), overseeing the restaurant chain’s critical turnaround.
In four short years, Luby’s has returned to profitability, paid
off all debt, enhanced shareholder value four-fold, and restored its
storied Brand to prominence by winning back lapsed customers and marketing
to new ones.
Jill’s
string of best-selling, award-winning books on customer loyalty began
publication in the mid nineties, with the release of the internationally
published, business best-seller, Customer Loyalty: How to Earn It, How
to Keep It. The second edition of Customer Loyalty, revised for the
digital age, is on Harvard Business School’s “Working Knowledge”
list of recommended books.
Jill is the co-author of Customer Winback: How to Recapture Lost Customers
and Keep Them Loyal, which won Soundview Executive Book Summaries’
“30 Best Business Books” award. Her books have been translated
into Chinese, Japanese, Indonesian, Portugese and Spanish.
Jill served on the University of Texas McCombs School of Business faculty
from 1988 to 1990. Today, she is a frequent UT guest lecturer. Her two
books have been used as textbooks for the university’s MBA and
undergraduate courses on customer management.
In
her early career, Jill served as senior brand manager for RJR/Nabisco’s
largest brand and distinguished herself as one of the youngest brand
managers in the corporation’s history. From RJR/Nabisco, Jill
joined AmeriSuites Hotels as the start-up chain’s first National
Director of Marketing and Sales. She launched Griffin Group in 1988.
Jill is the recipient of the 2003 Distinguished Alumna Award for the
University of South Carolina Moore School of Business (received alongside
Larry Kellner, Chairman and CEO of Continental Airlines) from which
she holds MBA and Bachelor of Science degrees, Magna Cum Laude.
Jill’s
passion is speaking to audiences world-wide about the power and pit-falls
of customer loyalty. Each of her Loyalty Maker ™ presentations
is “painfully customized” and loaded with industry-specific
how to’s, wrapped around real-world, heart-felt stories and case
studies. Jill’s in-the-trenches leadership and experience, married
with her high energy, fun-loving platform style, make her a real stand-out
among corporate speakers.
Check
out Jill's very first speech