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In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today’s challenge of changing customer shopping and buying habits. A must-read for any business in any industry. |
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Customer Loyalty offers hundreds of examples to show how to turn customers into advocates for your business. More importantly, Jill Griffin offers detailed advice on how to create a loyalty-driven culture as a fundamental part of your business strategy. |
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No matter what business you’re in, customers are the central mission of your enterprise. A business, to stay in business, must be able to get, keep and grow customers. And if for some reason you don’t manage to keep a customer, then by all means figure out how to get the customer back. |
Loyalty Books by Jill Griffin
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Acclaim for Jill
"I found Jill's message so inspiring that we asked her to address our 2,200 owners and general managers through a series of regional meetings. Her message engages the audience and her ability to 'customize' her remarks toward the brand's particular issues is an outstanding asset."
Joe Kane, President & CEO, Days Inn
"Jill hit the spot! Her presentation kept the audience engaged and thinking. Jill does a great job at breaking down the process and interaction(s) it takes in building loyal and profitable customers…and her examples are fun and exciting."
David Gandrud, Director of Marketing, SoftBrands