Our Point of Difference
Griffin Group
Loyalty Services
Griffin Group
Win-back Services
Our Loyalty Compass
Research Process
What clients are saying
Loyalty Services
Research
- Customer loyalty research
- -Quantitative surveys
- -Focus groups
- -In-depth one-on-one
- customer interviews
- -Focus groups
- Staff loyalty and alignment research
- -Quantitative surveys
- -In-depth one-on-one customer
- interview
- -Focus groups
- -In-depth one-on-one customer
- Customer loyalty research
Consulting
- Marketing/sales/customer care protocol
- development addressing the following:
- development addressing the following:
- -Turning suspects into prospects
- -Turning prospects into first time
- customers
- -Turning first time customers
- into repeat customers
- -Turning repeat customers
- into clients
- -Turning clients into advocates
- -Turning prospects into first time
- Online customer (e-commerce) loyalty
- protocols addressing the following:
- protocols addressing the following:
- -Turning surfers into first time
- site visitors
- -Turning first time site visitors into
- buyers
- -Turning buyers into repeat buyers
- -Turning repeat buyers into clients
- -Turning clients into advocates
- site visitors
- Loyalty program development
- -also known as rewards program
- and frequent buyer program
- Customer loyalty culture assessment
- Marketing/sales/customer care protocol
Speaking/Training
- Customer loyalty keynote presentations
- Customer loyalty staff training