Our Point of Difference

Griffin Group
Loyalty Services

Griffin Group
Win-back Services

Our Loyalty Compass
Research Process

What clients are saying

Our point of difference

Our research capabilities are central to The Griffin Group’s loyalty and win-back competencies. By being in-the-trenches every week talking with customers on behalf of clients, we get first-hand insights about what’s on the minds of today’s buyers. Whether we’re working on business-to-business or business-to-consumer projects, this ongoing dialogue with customers provides us leading-edge knowledge about what is driving loyalty in today’s hyper-competitive marketplace.

Our clients benefit from our on-going loyalty learning in a number of ways. This in-the-trenches learning brings fresh insights to our consulting services and to our customized keynotes and seminars. Moreover, this continual learning enables us to develop increasingly granular research protocols for uncovering loyalty drivers and detractors. Bottomline, the loyalty research we do for clients keeps us on top of issues and challenges that, in turn, make us stronger problem-solvers across all our loyalty and win-back offerings.