Every purchase unleashes a five-stage customer experience cycle. To keep customers returning, it’s critical that your brand ace the buyer’s Worth-It Test at every stage in this cycle. But it’s a tall order, given the many roles (decision maker, user, buyer, gatekeeper, etc.) in the account’s buying center. Volume Three gives you the proven planning tools you need to manage the complexity and consistently score worth-it points with customers at every stage. (Table of Contents Preview)
Volume 3. You’ll learn:
» The five customer experience stages you must manage to keep customers returning
» The powerful template that simplifies your planning process and jump-starts implementation
» Your customer’s 25 worth-it perception “windows” through which your brand is scrutinized
» Simple ways to mobilize staffers so all of the 25 windows are well managed
» 11 practical tools to boost your brand’s “worth it” perceptions with customers
» “Make it happen” Templates, tools, guidelines to help leverage each of the five purchase stages
| Price: $800 Includes 1 hour of personal coaching with Jill |
Other volumes
Volume One: Get Your Brand Worth-It Ready (For businesses in B2B markets)
