Volume 3. You’ll learn:
» The five customer experience stages you must manage to keep customers returning
» The powerful template that simplifies your planning process and jump-starts implementation
» Your customer’s 25 worth-it perception “windows” through which your brand is scrutinized
» Simple ways to mobilize staffers so all of the 25 windows are well managed
» 11 practical tools to boost your brand’s “worth it” perceptions with customers
» “Make it happen” Templates, tools, guidelines to help leverage each of the five purchase stages





