Volume 4. You’ll learn:
» Why your customer’s worth it definition is in constant flux
» The meaning of ‘worth-it migration’ and how it affects your brand’s future
» Three key value areas you must monitor
» Your customer’s minimum performance standards for your brand and what it nets you
» Performance standards required to keep you ahead of the competition
» Practical tools for forecasting the shifts in your customer’s performance standards
» Tools for translating a new customer preference into a “worth-it’ selling proposition for your brand





