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Frequently Asked Questions (FAQs) 
about Win-Back

1) What is customer win back? answer

2) What is the difference between a win back and a save? answer

3) When a customer is lost, what are the criteria for determining whether that customer should be regained, and if she should be regained, how do I determine her priority in relation to other lost customers? answer

4) After you have determined that the lost customer is worth winning back, what’s next? answer

5) What are the financial rewards related to win back? Is it worth the effort? answer

6) Are there benefits to win back beyond the bottom line? answer

7) Why is now a good time to focus on winning back lost customers? answer