Ace Your Buyer’s Worth-It Test

Complete Solutions Package


Search engines have turned your B2B buyers into compulsion-to-compare shoppers. This four-volume solutions package gives every planning tool you need to consistently ace your customer’s Worth It Test.

Purchase all four volumes of The Ace Your Buyer’s Worth-It Test Complete Solutions Package. Get access to all Volumes that cannot be purchased individually.

The Complete Solutions Package also comes includes 2 hours of personal coaching and 3 “pit stop” consultations with Jill.





Price: $1500

Volume 1. You’ll discover:

» The “Worth-It Test/Worth-It Proposition” connection and why your brand’s success depends on it.

» 5 important “Worth-It Test” questions on the minds of every B2B buyer.

» 3 proven queries to guide you through the development maze.

» Why B2B customer and co-worker input is vital and easy ways to get it.

» How to expose the information gaps and grey areas surrounding your brand’s current Worth-it Proposition.

» Why co-workers resist Worth-it propositions and how to convincingly make your case.

» Simple steps for forming co-worker coalitions that drive worth-it proposition success.

» 3 effectiveness levels of a worth-it selling proposition, what distinguishes each, and how to earn your way to Level Three.

Not available for individual sale.

Volume 2. You’ll learn:

» The six time-tested steps for building a bankable selling proposition

» The factor you must identify correctly, from the start, or else!

» The critical context by which your brand gets scrutinized and how to position for it

» Two costly mistakes most firms make when presenting their brands to buyers

» 7 “Survival-of-the-Fittest” hurdles your selling proposition must cross

» Why you need a team to build your proposition and the proven steps to recruit one

» “Make it happen” template for revealing your strongest selling proposition

» Ways to leverage the ‘fresh set of eyes’ of customers and co-workers to further refine the selling proposition

» Ways to rally your firm’s opinion leaders around the fledging, new selling proposition

» Why you worth it selling proposition needs business case support and how to use word equations to get you there

» Case studies to help you jump-start the word equation development process

» Why it’s critical to substantiate your worth-it proposition claims with market performance

» How to get your customers onboard to substantiate your brand’s results





Price: $900
Includes 1 hour of personal coaching with Jill

Volume 3. You’ll learn:

» The five customer experience stages you must manage to keep customers returning

» The powerful template that simplifies your planning process and jump-starts implementation

» Your customer’s 25 worth-it perception “windows” through which your brand is scrutinized

» Simple ways to mobilize staffers so all of the 25 windows are well managed

» 11 practical tools to boost your brand’s “worth it” perceptions with customers

» “Make it happen” Templates, tools, guidelines to help leverage each of the five purchase stages





Price: $800
Includes 1 hour of personal coaching with Jill

Volume 4. You’ll learn:

» Why your customer’s worth it definition is in constant flux

» The meaning of ‘worth-it migration’ and how it affects your brand’s future

» Three key value areas you must monitor

» Your customer’s minimum performance standards for your brand and what it nets you

» Performance standards required to keep you ahead of the competition

» Practical tools for forecasting the shifts in your customer’s performance standards

» Tools for translating a new customer preference into a “worth-it’ selling proposition for your brand

Not available for individual sale.

See other tools:


Spot Those Customers and Prospects Truly Worth Taming

Breed Customer Trust Where It Counts Most

Make Your Brand Compellingly Different So Customers Beat a Path to Your Door

Grow Gung-Ho Employees That Stick

Earn Big Word-of-Mouth in all Nine Market Spaces

Find Talented Tamers To Mentor You